Our comments focus on the ACMCode of Ethics and situate the Code within ageneral ethical decision-making process tospecify the five steps which logically precedehuman action in ethical matters and determinethat action, and the individual differencetraits in these five steps which bear upon theresolution of an ethical problem and lead tomorally responsible action. Our main purpose isto present a cognitive moral processing modelwhich computing professionals can use to betterunderstand their professional rights andduties. It is clear that the Code providessubstantial guidance in (...) the areas ofintellectual property rights, unauthorizedentry into computing systems, and privacy. Inother areas, such as obscenity onbulletin-board systems, the Code is silent. Aninteractive software program which allows theuser to see the ways in which the Code isintegrated and instructive in the six-stepmoral decision-making process is accessible viathe internet. Our secondary purpose is toreformulate the Code as a set of questionswhich allow the computing professional to seepractices which diminish the human person asunethical and those which enhance the humanperson as ethical. (shrink)

This article addresses the two main obstacles — ignorance and conflict — that block the pathway to ethically proper conduct, both generally in business and specifically in marketing. It begins with a brief examination of theories of the moral good which emphasizes the Greco-Roman humanistic tradition and the Judeo-Christian religious tradition. A professional code of ethics, such as the code of the American Marketing Association, is meaningful only if human beings are regarded as making moral judgments that, objectively speaking, are (...) morally wrong, that is only when the code is considered a set of moral absolutes.Following that, the question of ignorance is dealt with utilizing the American Marketing Association code of ethics. The specific items in that code are related to the three central principles of economic justice: equivalence, contributive justice, and distributive justice. In the second section, the question of conflict is encountered in the context of four other ethical principles — double effect, culpability, good end and bad means, self-determination — that are likely to be helpful in dealing with two cases that are especially instructive because they are limiting cases: the dilemma and the hard case. The role of the hero or champion in conflicts is underscored. (shrink)